BLENDER57 The Brand Hub.

At BLENDER57 we understand the challenges faced by international companies looking to expand and grow their brands outside their local markets and into Europe. Companies often look to the classic "distributor" model to grow revenues, increase market penetration and awareness. The dilemma faced by many companies is how to grow the business at the same time identifying a distributor who can develop and nurture the brand as the brand owner would.

The cultural, social and consumer differences in new countries and regions can take years to translate and understand, particularly in terms of how new brands and products need to relate and communicate to new consumer groups. New brands need to protect the equity they have created by establishing an extension of their brand organisation in Europe, the Brand Hub.                 

BLENDER57 will work with your company to create a long term plan for the development of your brand in Europe by becoming a regional extension of your company while you develop your distributor network. BLENDER57 will manage all aspects of marketplace management including being the filter for new distributors, BLENDER57 will manage distributors and their distribution agreements. Together we will create and translate relevant brand communications, monitor the channel strategy and retail presentation.

Single country distributor models do not build brands, they create fragmentation of the brand message and ultimately lead to brand schizophrenia.
BLENDER57 can be your brand conscience as you develop your business and work with you to protect your core asset, your brand.